About Musial Insights & Innovation

With 27 years of professional experience with major packaged goods companies, Jeff Musial has a wealth of experience in consumer insights, innovation, and brand management.  He has worked with large national brands for Anheuser-Busch and applied that experience in insights and innovation on both qualitative and quantitative projects for his clients.

He works with well known research provider partners to execute studies.

Known for being able to simplify complex issues and provide insightful recommendations, he founded Musial Insights & Innovation LLC in 2015 to help companies with their efforts to drive organic growth. Engagement options range from one time insights projects to contract roles.

Client companies have included: food, beverage, advertising agencies, financial institutions, tech and manufacturing among others.

He earned an undergraduate degree from Vanderbilt University  and an MBA from St. Louis University.  He lives in St. Louis, MO.

Examples of Client Work

  • Beverage - Brand positioning, consumer behavior, packaging, new product concepting, taste tests

  • Food - Packaging, TV ad assessment, menu development, brand positioning

  • B2B - Interviews and surveys with; HVAC, Telecom, Automation, Restaurant/Bars, Industrial Supply

  • Financial/Other Services - Financial institution focus groups and tracking studies, customer satisfaction drivers, educational institution focus groups, non-profit donor feedback

  • Other Stuff - Experiential research, leading innovation sessions, employee feedback sessions

Scott Greishabor - Data Analytics and Insights Partner

Scott has been a significant contributor to many projects at Musial Insights & Innovation over the past 7 years on quantitative studies.  His depth of experience in data analysis has helped on projects that require an advanced skill in Excel and data extraction.  From reporting the results of a spirits taste test, to doing a correlation analysis on B2B surveys, Scott is a pro!

He has over twenty-five years of experience in the financial services industry, including time with Citi, Travelers, and Edward Jones. He has spent twelve years in management, and six in education as a Business, Accounting, and Math teacher. 

He possesses undergrad degrees in Math and Economics, an MBA, and a Masters in Risk Management.

Scott’s understanding of business needs, analytical skills, and attention to detail will ensure that your data is compiled into concise and meaningful conclusions.