About Musial Insights & Innovation
With 27 years of professional experience with major packaged goods companies, Jeff Musial has a wealth of experience in consumer insights, innovation, and brand management. He has worked with large national brands for Anheuser-Busch and applied that experience in insights and innovation on both qualitative and quantitative projects for his clients.
He works with well known research provider partners to execute studies.
Known for being able to simplify complex issues and provide insightful recommendations, he founded Musial Insights & Innovation LLC in 2015 to help companies with their efforts to drive organic growth. Engagement options range from one time insights projects to contract roles.
Client companies have included: food, beverage, advertising agencies, financial institutions, tech and manufacturing among others.
He earned an undergraduate degree from Vanderbilt University and an MBA from St. Louis University. He lives in St. Louis, MO.
Examples of Client Work
Beverage - Brand positioning, consumer behavior, packaging, new product concepting, taste tests
Food - Packaging, TV ad assessment, menu development, brand positioning
B2B - Interviews and surveys with; HVAC, Telecom, Automation, Restaurant/Bars, Industrial Supply
Financial/Other Services - Financial institution focus groups and tracking studies, customer satisfaction drivers, educational institution focus groups, non-profit donor feedback
Other Stuff - Experiential research, leading innovation sessions, employee feedback sessions
